You've probably heard it many times that visual content drives engagement (read more traffic and conversion). Just a month after the introduction of Facebook timeline for brands, visual content - photos and videos - saw a 65% increase in engagement. Are you sure your site's images are good enough to drive traffic?
It's high time to re-consider image use on most websites, as the standards of what's good and what's not have significantly changed since the 1990s (time when stock image sites started to gain their popularity). Images for the sake of images are not a good practice anymore.
Easter is just 10 days away, but that still leaves time to make some changes to your website (and not only website!), which can increase your conversions and sales over the festive days.
By default, Easter holidays can be a slow season with low sales figures in your monthly report. However, using some simple but smart marketing techniques, you can get the most out of this time of the year and if not increase, then sustain your average sales.
So what are the things you can do to your website this April that will improve customer experience and enhance your brand reputation? Read on to learn them.
Banner ads are still a popular format of promoting your products and services online. It'll be true to say that banners are now having their second life, mostly due to the fact that they are now designed in a much smarter way – to attract users’ attention, provide useful information and look consistent on any site’s page.
Avoiding the common faux-paw of banner ads (banners with unsolicited sound, video auto-plays, offensive slogans and images, etc.) will help a lot, but following some more practical tips will do even more good for your online advertising.
Outlined here are recommendations to help you design suitable, effective, and profitable banners ads targeted at conversions.
Let's say you've noticed a drop in your traffic, sales, number of subscribers, etc. It's disturbing, but that happens almost to everybody in the online world. Your next steps would be to identify the traffic leaks (maybe some good old backlinks got removed!) and see how the landing pages are doing. Maybe you need to add some good valuable content.
Now, stop and think. It's very possible your site's drowning for some other reasons – for the things you keep on doing every day thinking they are okay, while they are not! Here's my list of top 7 deadly things you should stop doing to your websites.
According to the Hostway study, users are extremely likely to stop visiting your site when they are challenged with the so-called pet peeves – the factors that are most annoying for users.
Here are the top 5 sins according to the findings.
Note: This article was inspired by Mark Traphagen's discussion.
Dear WebMeUp user, what is your attitude to pop-ups?
On the one hand, they bear a lot of resemblance to interruptive ads, because they arrive unannounced and don't ask for your permission to manifest on the screen.
On the other hand, they are much easier to mute. And, as the marketing industry matures, pop-up messages are getting more discreet, and tend to whisper rather than shout.
So, while an average Web surfer largely dislikes pop-ups, can they still be effective to spur conversions?