10 SEO experiments that will change the way you do SEO

Google doesn't want you to know the secret sauce behind its ranking algorithm recipe. So, most SEOs rely on gut feeling when using certain SEO methods they think should work.

However, there are ingenious SEO among us who don’t mind working their fingers to the bone and digging up hard-won SEO facts in (usually time- and resource-consuming) field experiments.

Warning: After this post, your understanding of SEO will never be the same. Read at your own risk!

26 links from social profiles and pages that will drive traffic to your website

How about link building for exposure on social networks - all of the places you can links in social profiles and pages that won't necessarily count for SEO, but will help you get traffic and customers.

One thing you never want to miss out on is an opportunity to drive traffic and customers from your social media presence to your website. While you don’t want to turn your social media profiles and pages into nothing but links, there are a surprising number of places you can put links on them to make sure that no matter how a person finds you, they will be able to get back to your website. In this post, we’re going to look at all of the social profile links you should utilize for maximum traffic generation.

How soon will Google Hummingbird spread its wings? It may be happening right now

For many months by now, Google’s new search algorithm known as “Hummingbird” has been maturing and fortifying its positions in the Google search infrastructure.

Having had an awkward infancy (many people observed irrelevant search results when Hummingbird was first launched), the Hummingbird algorithm is now an integral part of Google search, its impact palpable in an increasing number of instances.

If previously one could spend the entire day looking for a fresh trace of Hummingbird in the SERPs, then nowadays evidence is quite easy to come by.

In this post, I’d like to analyze some recent examples of the Hummingbird algorithm in action (that I personally encountered in search), and give my opinion on what this could mean for SEOs.

But before we proceed, perhaps it’s worth mentioning that there’s just been…

SEO-friendly URL structure: helping search engines make sense of your site

When search engines begin to analyze a website, the first thing they look at is its URL structure. If what they see is confusing, they may end up indexing only a fraction of the site’s pages, causing some of its content to go undiscovered in search.

How can one prevent this from happening? Basically, you’d need to:

  • Let search engines know which of your site’s pages should be crawled first;
  • If some of your pages can be accessed via multiple URLs, create a map of your site’s structure to tell search engines which pages correspond to which URLs.

Additional challenges arise when the SEO specialist is called in too late during a site’s development process. In my experience, SEOs and web developers have differing perspectives on what an SEO-friendly URL is. 

8 top WordPress plugins to improve user experience and SEO

SEO has evolved and is continuing to evolve.

It’s not just about getting the technical SEO right, it’s also about improving user experience.

If your users aren’t getting a good experience when they come to your site – they’re going to leave and probably not come back.

That’s why in this post, I’ve not just put together a list of SEO plugins to help you get the technical elements right, but also plugins that will have a positive impact on your sites usability.