What happens on Google+ stays on Google+ (why your referral traffic may be stuck there)

Called the Mac of social by Guy Kawasaki, quoted the next big thing after Facebook and Twitter, Google+ got plenty of attention when it arrived.

Probably the first people to embrace the then-new social network were online marketers, since they were given many reasons to join: Search plus Your WorldGoogle AuthorshipKnowledge Graph, and other search innovations one could tap into - provided they had a Google+ account.

Well, Google themselves don't like calling G+ a social network; they prefer the term ‘the social layer underlying other Google services' instead. That said, is it sensible to expect Google+ to drive web traffic in the same manner Twitter or Facebook do? As our own experiences with Google+ demonstrate, it is often not.

The tale of two posts: Google+ vs. Twitter

When WebMeUp came out, it was already not dawn but broad afternoon for Google+; so we joined right away.

But it wasn't until the WebMeUp blog kicked off and we began sharing our content on Google+ that we realized the specifics of how Google+ drives referral traffic.

We have had 2 quite successful articles (well, successful for a brand-new blog), one of which took off on Twitter, while the other one was shared by many prominent folks on Google+.

We compared the social stats for the 2 posts, and this is what we found out.

10 loudest SEO rants that will shift your perspective on SEO and content

Now that content marketing is a popular buzz word and readers have more content than they're able to digest, authors search for new forms of original and engaging content.

One way out is to scale content technically, i.e. to use more easy-to-consume and fresh content templates and thus win the battle for readers' attention. These may include buzzfeed-style image posts, branded in-post imagery, repeated video series.

Another way out is to scale content emotionally, i.e. to write rants. I can't speak for other niches, but in the SEO industry, rants work wonders.  Exhausted by how-to articles, panel expert round-ups and comments to Matt Cutts' videos, readers like listening to logical and passionate arguments. It's not rare that a well-written rant gets an unsurpassed number of social love and comments on various boards around the SEO space.

Below you'll find a list of 10 SEO rants that resonated with the industry the most – in no particular order.

Expert roundups - the more effective alternative

Note from the editor: We deliberately publish this article right after an expert roundup of our own that went live on Friday. What web marketing strategy will get a "stick-a-fork-in-it" verdict next? 31 experts weigh in was widely discussed in the community - check out the inbound.org talk and the comments on this blog. The thing is, mediocre content was one of top replies, and expert roundups were mentioned by some people as a soon-to-be-abused practice as well.  We hope that Tom's idea will bring a fresh perspective to the discussion. Enjoy!  

On the face of it, the strategy behind expert roundups is simple yet compelling. You first collect quotes and opinions from a bunch of people with topic expertise and Internet influence. Then you simply stitch together a blog post featuring their views and publish it in the hope that they'll share the content with their followers and fans.

But these days, the web is inundated with expert roundup after expert round up. Some of them feature "experts" of dubious relevance or experience. Others take readers on a quick jolt through a list of opinions without stopping to consider what that person really has to say.

The result? I'm sad to say that expert roundups just aren't what they used to be. But there's a better way – if you step back from the predominant fad and approach expert roundups with a different mindset, you could unearth the success you've really been looking for. In this post, I'll tell you what to do and why you should consider it.

What web marketing strategy will get a “stick-a-fork-in-it” verdict next? 31 experts weigh in

In his popular announcement on the decay and fall of guest blogging, Matt Cutts used a metaphor many SEOs remembered: "So stick a fork in it: guest blogging is done; it's just gotten too spammy."

Indeed, when a tactic becomes scaled beyond reason, it eventually gets devalued by Google. In the light of this, could there be anything you should stop doing now before it gets harmful to your website?

We approached 31 experts with the following question:

What web marketing technique we'll stick a fork into next?     

Their replies are presented below, but before you browse for details, here's a summary of most popular points:

Top 10 SEO posts of February 2014

Last month was quite fruitful to anyone in the industry keen on absorbing knowledge and trying new things out. Below is a summary of 10 posts published in February 2014 that are well worth any SEO's read. You'll find great new additions to vasty on-page and link building tutorials, as well as insightful and opinionated blurbs on the inadequacy of classifying SEO tactics as whitehat or blackhat, dealing with frustrated SEO clients and more. Without further ado, here are these articles, each with a merit of its own.