Failure to launch: why most SEOs aren’t marketers (yet)

With such a provocative headline, you're probably skeptical and wondering if you're about to be subjected to some tacky controversial link bait disguised as a misinformed hate-on for SEO.


If that's your assumption, I want to prove you wrong.

This post is not intended to be a heavy-handed criticism of SEO as a practice, nor is it intended to say that all SEOs must become marketers, or that *deep breath* "SEO is dead" *enormous sigh*.

Instead, I hope to highlight why those SEOs and agencies who're trying  to pivot into more of a marketer's role are failing to do so.


7 things I wish I knew before my first SEO job interview

There’s nothing more stressful than going to a job interview when you have neither experience nor fundamental knowledge of the required field.

But that’s what exactly happened to me about 6 years ago when I decided to apply for the position of an SEO assistant. With absolutely no experience. I got the position, though feeling so stressed I could almost cry. 

Here are 7 things I learnt that time and want to share with you.