How about link building for exposure on social networks - all of the places you can links in social profiles and pages that won't necessarily count for SEO, but will help you get traffic and customers.
One thing you never want to miss out on is an opportunity to drive traffic and customers from your social media presence to your website. While you don’t want to turn your social media profiles and pages into nothing but links, there are a surprising number of places you can put links on them to make sure that no matter how a person finds you, they will be able to get back to your website. In this post, we’re going to look at all of the social profile links you should utilize for maximum traffic generation.
Have you noticed that your Facebook page's reach has been getting worse and worse lately? If so, you're not alone. Marketers running Facebook pages for small businesses and big brands have all noticed the decline. In this post, we're going to look at how organic reach for pages has changed over the last couple of years, and how you can give yours a boost.
In April 2012, Facebook ended speculation about the lowered reach of Facebook page's updates to their fans. They flat out admitted that pages organically reached an average of 16% of their fans, and that if pages wanted to reach more, they would need to sponsor their updates. Since then, the organic reach of Facebook pages has only continued to go downhill. AdAge even obtained a sales deck from Facebook in December 2013 that said pages' reach would continue to decrease to make sure users (people, not businesses) have a meaningful experience on their site.
Putting aside generalized statistics, here is a quick look at the insights of a page with 4,400 fans.
Most people don't think of Twitter as a resource for their link building activities. Yet it can play an important role in the link building process in different ways. In this post, we're going to look at three ways you can utilize Twitter in an effort to increase links to your websites – and your clients'.
Twitter offers not one, but two places in your profile to add a website link. The first is the main website field itself, and the second is within the 160 character Twitter bio.
Let's take this Twitter profile as an example of someone who places their link in both areas.
If you want to expand your content marketing horizons, Google+ Hangouts is the place to be. Great content leads to increased social shares and links, both of which ultimately lead to better search rankings for your website.