Google doesn't want you to know the secret sauce behind its ranking algorithm recipe. So, most SEOs rely on gut feeling when using certain SEO methods they think should work.
However, there are ingenious SEO among us who don’t mind working their fingers to the bone and digging up hard-won SEO facts in (usually time- and resource-consuming) field experiments.
Warning: After this post, your understanding of SEO will never be the same. Read at your own risk!
How about link building for exposure on social networks - all of the places you can links in social profiles and pages that won't necessarily count for SEO, but will help you get traffic and customers.
One thing you never want to miss out on is an opportunity to drive traffic and customers from your social media presence to your website. While you don’t want to turn your social media profiles and pages into nothing but links, there are a surprising number of places you can put links on them to make sure that no matter how a person finds you, they will be able to get back to your website. In this post, we’re going to look at all of the social profile links you should utilize for maximum traffic generation.
Content Repurposing. These two words are music to many an online marketing ear. Why? Content repurposing is simple. It doesn’t take much time. And it works.
However, a challenge arises when you need to chop a lengthy article into a distilled and high-performing presentation. If you don’t take any shortcuts, you risk spending too much time doing it – or producing a piece that’s just a re-shuffled replica of the original post.
So, how do you find balance between time spent and presentation quality achieved? Here is how!
If you populate slides with text and images as you go, you’re likely to lose sight of the bigger picture before you get it.
A presentation is not a re-write of your post - it’s a highly visual plan of it with only the key ideas pin-pointed.
Head of Google's Web Spam team Matt Cutts just made a video, in which he explains how Google defines "paid links".
Although SEOs are hardly confused on the subject, Cutts also touches upon grey-area cases (the video is nearly 8 minutes long) when it may be unclear, whether the link has been technically paid for, or encouraged to a reasonable degree.
The criteria for defining paid link voiced in the video are the ones used by Google themselves.
Matt Cutts starts by saying that “the vast majority of the time, things are incredibly clear", meaning that most paid links cannot be mistaken for anything else, which happens "99.9% of the time", according to Head of Google’s Web Spam team.
Hence, one can say that paid links fall into 2 main categories: obviously paid links and non-obviously paid links.
Let's say you've noticed a drop in your traffic, sales, number of subscribers, etc. It's disturbing, but that happens almost to everybody in the online world. Your next steps would be to identify the traffic leaks (maybe some good old backlinks got removed!) and see how the landing pages are doing. Maybe you need to add some good valuable content.
Now, stop and think. It's very possible your site's drowning for some other reasons – for the things you keep on doing every day thinking they are okay, while they are not! Here's my list of top 7 deadly things you should stop doing to your websites.
According to the Hostway study, users are extremely likely to stop visiting your site when they are challenged with the so-called pet peeves – the factors that are most annoying for users.
Here are the top 5 sins according to the findings.