7 steps to building up your video strategy

Using videos on landing pages has been a trend for many years already, and for a good reason – videos do help increase conversions and sales. As reported by eyeviewdigital.com, using video on landing pages can help increase conversion by 80%.

Just ask Zappos, who increased sales by between 6% and 30% by simply adding product video demos. Or Neil Patel at Crazy Egg who landed $21,000 in additional monthly revenue after adding an explainer video to the site’s homepage.

Well, it doesn’t always work like that: create a video – make a lot of money.

And you probably know why - many product videos are not consistent, catchy and not targeted enough.

So, if you haven’t created any videos yet, or have had some negative experience (poor engagement, no conversion increase), let’s reveal the basic steps to an effective and painless video campaign.

Google’s action on MyBlogGuest: what surface-scratchers seem to be missing

Yesterday morning, Matt Cutts announced via Twitter that Google "took action" on a large guest blog network.

What many marketers familiar with the industry read between the lines was that Matt Cutts probably meant Ann Smarty's MyBlogGuest. Indeed, later that day, a search for My Blog Guest returned only links to MBG's socials media profile in the results.

Then the penalty was later officially confirmed by the services founder herself.

To those unfamiliar with how guest blogging devolved from being a legitimate marketing practice to being viewed as some outlawed activity, MyBlogGuest's penalty may seem justified.

But I'd be inclined to think that anyone who shares this view simply hasn't been in online marketing long enough.

What happens on Google+ stays on Google+ (why your referral traffic may be stuck there)

Called the Mac of social by Guy Kawasaki, quoted the next big thing after Facebook and Twitter, Google+ got plenty of attention when it arrived.

Probably the first people to embrace the then-new social network were online marketers, since they were given many reasons to join: Search plus Your WorldGoogle AuthorshipKnowledge Graph, and other search innovations one could tap into - provided they had a Google+ account.

Well, Google themselves don't like calling G+ a social network; they prefer the term ‘the social layer underlying other Google services' instead. That said, is it sensible to expect Google+ to drive web traffic in the same manner Twitter or Facebook do? As our own experiences with Google+ demonstrate, it is often not.

The tale of two posts: Google+ vs. Twitter

When WebMeUp came out, it was already not dawn but broad afternoon for Google+; so we joined right away.

But it wasn't until the WebMeUp blog kicked off and we began sharing our content on Google+ that we realized the specifics of how Google+ drives referral traffic.

We have had 2 quite successful articles (well, successful for a brand-new blog), one of which took off on Twitter, while the other one was shared by many prominent folks on Google+.

We compared the social stats for the 2 posts, and this is what we found out.

The hidden gem of content creation: interviews

As content becomes a more respected medium, readers expect more from content writers. It isn't enough to gab about any topic that strikes your fancy at 2 am when your readers expect a new post the next day – today's content writing requires preparation, research, and good prose.

In short, content is beginning to take a few cues from journalism. And one area of content writing that I think could use a professional overhaul is the interview.

The Classic Blog Interview

When blogging was new, interviews were frankly nothing more than a way to fill space and promote a peer.

Usually, you'd conduct an interview if a colleague asked you to help promote their launch or if you had a personal investment in their success as an affiliate. You could also conduct an interview if you'd run out of content and wanted a quick way to bring in readers from another blog.

10 loudest SEO rants that will shift your perspective on SEO and content

Now that content marketing is a popular buzz word and readers have more content than they're able to digest, authors search for new forms of original and engaging content.

One way out is to scale content technically, i.e. to use more easy-to-consume and fresh content templates and thus win the battle for readers' attention. These may include buzzfeed-style image posts, branded in-post imagery, repeated video series.

Another way out is to scale content emotionally, i.e. to write rants. I can't speak for other niches, but in the SEO industry, rants work wonders.  Exhausted by how-to articles, panel expert round-ups and comments to Matt Cutts' videos, readers like listening to logical and passionate arguments. It's not rare that a well-written rant gets an unsurpassed number of social love and comments on various boards around the SEO space.

Below you'll find a list of 10 SEO rants that resonated with the industry the most – in no particular order.