Want your brand on the front page of Google? Get on the Knowledge Graph!

As an Internet marketer, you must have heard about the Knowledge Graph, Google's famous things-not-strings endeavor. It is thanks to the Knowledge Graph that one sometimes gets straightforward immediate answers to their questions.

While Google mostly collects data for the Knowledge Graph on its own, there are ways to (A) make sure the search engine doesn't miss out on any information about your brand and (B) ensure it actually appears as a Knowledge Graph result when someone searches for your brand online.

Here are some steps any brand could take to maximize its odds of getting featured on Google's Knowledge Graph.

Will Google Glass change search? Maybe we’re missing the point.

Google Glass – mega-dorky misfire, or game-changing tech? Ever since Google announced the project and started pumping out promo videos, controversy has surrounded the geeky goggles, from legal concerns to famous CEOs hilariously calling for a swift punch in the face for anyone caught wearing them.

The Simpsons even gave the technology a thinly-veiled parody, highlighting some of the uneasiness that admittedly, I also have with the product. The thought of a bunch of people sitting in a room talking to their glasses or fondling the sides of them is nearly as tragic as what we have now…  25 bowed heads all worshipping at the altar of their smart phones.

 

Top 10 SEO posts of February 2014

Last month was quite fruitful to anyone in the industry keen on absorbing knowledge and trying new things out. Below is a summary of 10 posts published in February 2014 that are well worth any SEO's read. You'll find great new additions to vasty on-page and link building tutorials, as well as insightful and opinionated blurbs on the inadequacy of classifying SEO tactics as whitehat or blackhat, dealing with frustrated SEO clients and more. Without further ado, here are these articles, each with a merit of its own.

6 rich snippet formats any e-commerce site can use to its advantage

On the web, e-commerce sites that implement structured data markup (rich snippets) the smartest way often beat those that don't.

For example, if you search for "Coldwater Creek cardigan" on Google (I just happen to like this brand), although the brand's official site ranks top for the query, the result that really catches the eye in the top 10 is this page from ShopStyle:

As you can see, the listing tells you the number of items, their names and prices right in search results. That's why structural markup is so important for e-commerce sites – in present-day SERPs, it's often the deciding factor that separates a click-through from a hit-next.

How e-commerce sites use structured data

What kind of rich snippet formats could an e-commerce site benefit from?

Let's consider some popular options.

7 things you should stop doing to your websites

Let's say you've noticed a drop in your traffic, sales, number of subscribers, etc. It's disturbing, but that happens almost to everybody in the online world. Your next steps would be to identify the traffic leaks (maybe some good old backlinks got removed!) and see how the landing pages are doing. Maybe you need to add some good valuable content.

Now, stop and think. It's very possible your site's drowning for some other reasons – for the things you keep on doing every day thinking they are okay, while they are not! Here's my list of top 7 deadly things you should stop doing to your websites.

Numbers don't lie

According to the Hostway study, users are extremely likely to stop visiting your site when they are challenged with the so-called pet peeves – the factors that are most annoying for users.

Here are the top 5 sins according to the findings.