What happens on Google+ stays on Google+ (why your referral traffic may be stuck there)

Called the Mac of social by Guy Kawasaki, quoted the next big thing after Facebook and Twitter, Google+ got plenty of attention when it arrived.

Probably the first people to embrace the then-new social network were online marketers, since they were given many reasons to join: Search plus Your WorldGoogle AuthorshipKnowledge Graph, and other search innovations one could tap into - provided they had a Google+ account.

Well, Google themselves don't like calling G+ a social network; they prefer the term ‘the social layer underlying other Google services' instead. That said, is it sensible to expect Google+ to drive web traffic in the same manner Twitter or Facebook do? As our own experiences with Google+ demonstrate, it is often not.

The tale of two posts: Google+ vs. Twitter

When WebMeUp came out, it was already not dawn but broad afternoon for Google+; so we joined right away.

But it wasn't until the WebMeUp blog kicked off and we began sharing our content on Google+ that we realized the specifics of how Google+ drives referral traffic.

We have had 2 quite successful articles (well, successful for a brand-new blog), one of which took off on Twitter, while the other one was shared by many prominent folks on Google+.

We compared the social stats for the 2 posts, and this is what we found out.

The hidden gem of content creation: interviews

As content becomes a more respected medium, readers expect more from content writers. It isn't enough to gab about any topic that strikes your fancy at 2 am when your readers expect a new post the next day – today's content writing requires preparation, research, and good prose.

In short, content is beginning to take a few cues from journalism. And one area of content writing that I think could use a professional overhaul is the interview.

The Classic Blog Interview

When blogging was new, interviews were frankly nothing more than a way to fill space and promote a peer.

Usually, you'd conduct an interview if a colleague asked you to help promote their launch or if you had a personal investment in their success as an affiliate. You could also conduct an interview if you'd run out of content and wanted a quick way to bring in readers from another blog.

5 steps to preparing an awesome SlideShare presentation with no hassle

Content Repurposing. These two words are music to many an online marketing ear. Why? Content repurposing is simple. It doesn’t take much time. And it works.

However, a challenge arises when you need to chop a lengthy article into a distilled and high-performing presentation. If you don’t take any shortcuts, you risk spending too much time doing it – or producing a piece that’s just a re-shuffled replica of the original post.

So, how do you find balance between time spent and presentation quality achieved? Here is how!

Step 1 – Define the key points

If you populate slides with text and images as you go, you’re likely to lose sight of the bigger picture before you get it.

A presentation is not a re-write of your post - it’s a highly visual plan of it with only the key ideas pin-pointed.

10 loudest SEO rants that will shift your perspective on SEO and content

Now that content marketing is a popular buzz word and readers have more content than they're able to digest, authors search for new forms of original and engaging content.

One way out is to scale content technically, i.e. to use more easy-to-consume and fresh content templates and thus win the battle for readers' attention. These may include buzzfeed-style image posts, branded in-post imagery, repeated video series.

Another way out is to scale content emotionally, i.e. to write rants. I can't speak for other niches, but in the SEO industry, rants work wonders.  Exhausted by how-to articles, panel expert round-ups and comments to Matt Cutts' videos, readers like listening to logical and passionate arguments. It's not rare that a well-written rant gets an unsurpassed number of social love and comments on various boards around the SEO space.

Below you'll find a list of 10 SEO rants that resonated with the industry the most – in no particular order.

7 things I wish I had known before my first Google AdWords campaign

Have you ever said to yourself, "Darn, I wish I had known this before I started [insert the type of activity]". I have (a lot), when I was still mastering Google AdWords.

So, why learn the hard way? If you are about to begin your first AdWords campaign, here are some hard-learned things I'd like to share. But before I do…

Essential Google AdWords terms

  • CTR (click-through rate) is the number of clicks an ad receives divided by the number of ad impressions.
  • Landing page is a webpage visitors see immediately upon clicking an ad.
  • Quality Score is a score assigned to an ad based on its click-through rate, keyword relevance and landing page relevance.
  • Conversion is an action you'd like visitors to take when they are on your landing page. This could be a purchase, a sign-up, a whitepaper download, etc.
  • Conversion rate is the number of visitors who took a desired action (converted) divided by the total number of visitors to the page.

Also, check out Google's introduction to AdWords for answers to some frequently asked questions.

And here are the 7 things I wish someone had told me before my first Google AdWords campaign.