SEO for Korea’s Naver: the good, the bad and the ugly

This article is the third one in the International SEO series. Be sure to also check out our previous posts dedicated to Yandex SEO and PPC and Baidu Search Marketing.

If you go to South Korea, you’ll notice that the majority of people there don’t use Google to discover things online – they use Korea’s traditional search engine, Naver.

Launched in 1999, Naver is often said to control 70% of South Korea’s search market. However, newer independent reports indicate that Naver’s market share might actually be around 50% now, with Google (including YouTube) making up for slightly over 20% of the market. 

One way or the other, Naver is still Korea’s leading search engine – so, what could be the secret behind its lasting popularity?  

5 things about content creation I wish everyone understood

It’s been sort of fun to watch the coming-of-age for digital marketers as they step into the wild west of content creation. It’s inspiring to see how some companies have stepped up to the plate and adapted, becoming content powerhouses. Then again, it’s also concerning to see how many people have brought bizarre beliefs and bad habits into the mix.

Here are some things I hope to see marketers embrace as the journey continues:

Baidu SEO and advertising: Qs and As with Baidu marketing expert Tait Lawton

This article is part of International SEO series on the WebMeUp blog.

For anyone looking to promote a business in the Chinese segment of the Web, Baidu - China’s most popular search engine - would definitely be the first advertising platform to turn to.

Baidu presently holds over 63% of the Chinese 600-million search market, with Google barely stacking up to 3% there and other two noteworthy players, Qihoo 360 and Sogou, accounting for 18.23% and 10.35% respectively.

Baidu still being the heaviest-weight market participant, we spoke with Tait Lawton of BaiduAdvertising.com, a digital marketer who has years of experience helping Western businesses get heard – and found – in China.

7 ways to optimize your site for Easter sales

Easter is just 10 days away, but that still leaves time to make some changes to your website (and not only website!), which can increase your conversions and sales over the festive days.

By default, Easter holidays can be a slow season with low sales figures in your monthly report. However, using some simple but smart marketing techniques, you can get the most out of this time of the year and if not increase, then sustain your average sales.

So what are the things you can do to your website this April that will improve customer experience and enhance your brand reputation? Read on to learn them.

Yandex search: how it works, and how you can drive traffic from it

With this article, we are beginning the international SEO series that will cover search engines popular in countries where Google is NOT leading the pack.

Up and close this week is Yandex – Russia’s number 1 search engine. Nearly 62% of all searches in the Russian-speaking segment of the Web occur on Yandex (as opposed to 26,5% of them happening on Google).

Besides Russia, Yandex is also a popular search engine in Ukraine, Kazakhstan, Belarus and – now also – Turkey.

So, if you are seeking to tap into this search engine that gets over 100 million clicks daily, but don’t know where to start – read on, this post is for you!