How to build links with Twitter

Most people don't think of Twitter as a resource for their link building activities. Yet it can play an important role in the link building process in different ways. In this post, we're going to look at three ways you can utilize Twitter in an effort to increase links to your websites – and your clients'.

Use Your Twitter Profile for Links

Twitter offers not one, but two places in your profile to add a website link. The first is the main website field itself, and the second is within the 160 character Twitter bio.

Let's take this Twitter profile as an example of someone who places their link in both areas.

Google refreshes Page Layout algorithm: is your site at risk?

You may have heard of the Page Layout update Google first released in January 2012. The update pushes sites 'top-heavy' with ads further down the SERPs, since it's hard for users to find actual content on such sites.

About a week ago, Google updated the filter, affecting an undisclosed (this time) percentage of sites. 

Can your site be in danger?

In order to understand if your site has already been affected, check whether there's been a major, sharp drop in search traffic on February 6, 2014 or immediately after that.

If not, your site should be safe. Still, it is good to know what ad placement behavior to avoid (especially if you have an affiliate/AdSense site) in order not to get caught in this filter.

7 duplicate content myths that simply aren’t true

There are quite a few duplicate content misconceptions circulating in the SEO community.

Even though a lot has been said by Google's Matt Cutts about the exaggerated fear some people have in regards to a few lines of duplicate content on their sites, many still do not understand what content duplication is, or whether their site is at risk.

So, let's tackle certain tricky questions that concern duplicate content and put some common myths to rest.

[How to] Avoid Google's new penalty: spammy rich snippets

Last week, Google began sending a new type of manual action notifications to site owners who use spammy structured markup on their resources.

What is structured markup, and how can one make sure their site is not at risk of getting penalized for misusing it?

Intro to structured markup/rich snippets

(You can skip this part if you know what these are)

Some people can't tell the difference between structured markup and rich snippets, and do not understand why these 2 terms are often interchangeable.

Think about it this way.

Structured markup is a piece of HTML code on your page that's organized (structured) in such a way that it gives search engines additional information about your content.

Basically, it is like telling search engines, "Look! This piece of content is a food recipe."

Top 4 latest trends in blog design

As 2014 rolled in not too long ago, a host of posts and articles concerning the latest trends and forecasts for the new year were published. There was a deluge of predictions and analysis concerning all aspects of blogging, online marketing, and SEO.

Now that January has passed us by, it's a bit quieter on this front, so I'd like to take a second look at the topic of trends.

In this post I'll take a step back from the deluge of predictions and focus on four broad trends in blog design. None of these have seen universal adoption, but all of them are changing design in today's blogosphere for the better.