While you are carving the pumpkins and making up your Halloween look, dozens of monsters living on your site's pages keep on the evil stuff — they eat out page titles, hide content from the search engines, steal header tags, break images and more. Don't waste your time and check your site for monsters right now!
Officially known as: Page not available (Error 4xx or 5xx)
What it does: This monster loves apocalypses and prophecies about the end of the world. It is often found frolicking on websites with major server response code errors (4xx or 5xx).
Officially known as: Page title is over 65 characters long
What it does: This monster is naturally attracted to webpage with titles as long as its never-ending body. Indeed, birds of feather flock together.
Officially known as: Page meta description is over 165 characters long
What it does: Don't get this monster started, she is insane! Chatterbox thinks meta descriptions are people and you can have conversations with them. And, the longer a meta description is, the more interesting it must be to converse with.
Officially known as: No H1-H5 tags found on page
What it does: Incoherent Joe hates clarity — that's how it got its name. And, not only does it like being incomprehensible itself, but also feels at home on websites that make little sense because they lack headings or subheadings (H1-H5 tags).
Officially known as: Page uses a redirect other than 301
What it does: Redirect foodie is sick and tired of diligent webmasters who always use search engine-friendly redirects (301s). "Give me variety!" it cries, and preys on sites with something different such as 302, 303 or 304 redirects.
Officially known as: Too many external outgoing links
What it does: This monster is an unconventional type of arachnid that uses Internet links to make its web. It is often found on webpages with many outgoing links to other sites which it can use as building material.
Officially known as: Page size overly large (>100 KB)
What it does: Fat Matt's motto in regards to cyber food is "the more the better". This monster doesn't really care what you have on your site, as long as there is plenty of stuff on it!
Officially known as: Very few words on page
What it does: Skinny Bones is an anorexic monster that thinks dieting and losing weight are the only two things worth doing in life. So, it often starts living on sites that don't have many words on them.
Officially known as: Page restricted from indexing
What it does: Angry Bouncer displays rage against search machines. It normally infects websites that match its life philosophy and restrict search engines from indexing their webpages.
Officially known as: Page is missing meta title/description
What it does: This monster thinks the shape of its body resembles the letter "M". Besides, it has a secret dream of acting as meta data one day. So, whenever it sees that a webpage has no meta title or description, it fills in the gap — hoping you won't notice.
Officially known as: Image missing alt text attributes
What it does: One-Eyed Monster lost an eye in a street fight years ago. So, what really irritates this creature is when people specify alternative text for their images, which reminds it about its poor eye-sight. Hence, it mostly dwells on sites with no image alt texts where it can pretend to see images perfectly with its one eye.
Officially known as: Very few social signals to page
What it does: Anti-Social Sue is extremely shy. So, she prefers to occupy websites that haven't been "liked" or shared on social media that much (so that nobody ever finds her).