Top 15 digital marketing agencies with remarkable SEO blogs

Categories: Blogging, SEO community

There are thousands of SEO blogs around the web. Some of them are magazine-type platforms like Search Engine Land, Search Engine Journal, Search Engine Watch. Others are blogs by SEO software providers, for example WebMeUp, Moz, Advanced Web Ranking. There are hubs by individual SEOs - Point Blank SEO, Blind Five Year Old, OnReact, to name a few.

Also, there are blogs by digital marketing agencies, which I believe deserve a special look. Just imagine, they're written by people who deal with multiple SEO cases in various industries daily, and who are willing to share this experience in highly-practical content.

Below you'll find a list of 15 remarkable SEO blogs by digital marketing agencies to keep an eye on. For each blog, there's a short description, some quick engagement stats, references to key people behind the blog and posts you might like to read. Besides, blog authors were asked how they felt their blogs were different from the rest, and some replies will be provided below. 

1. Bruce Clay, Inc.

Bruce Clay, Inc is perhaps one of the oldest and most reputable internet marketing optimization companies with 15+ years of experience in SEO. Most importantly, the Bruce Clay, Inc's team of authors willingly shares the company's expertise on their blog. Updated 3 times a week on average, the blog features how-to guides and list posts on a variety of SEO and PPC topics, often with a focus on a specific industry (e.g. law). In general, the content of this blog is a great example of strong connections to the SEO community. Here you'll find interviews, coverage of SMX, Pubcon and other events, summaries of #SEOchat, so if you really want to be in the know of what SEO industry is talking about, follow this blog.

Insider's quote: Virginia Nussey, Content and Media Manager at Bruce Clay, Inc. in reply to How Bruce Clay Inc.'s blog is different from thousands of other SEO blogs?

"There are few names as recognized as Bruce Clay in SEO because it's a name trusted for safe and effective search marketing methodology since day one. You start to realize how unique this is when you recognize SEO's complicated reputation in the business community and information retrieval sciences; SEO is criticized for passing off opinion and assertion as fact, or worse, as dangerous to uninformed businesses.

Bruce Clay has always been committed to a brand of SEO that works over the long term, according to search engine guidelines, and as best suited for the client and technology at hand. The Bruce Clay, Inc. blog shares our tactics, analysis and case studies of success to the SEO community and anyone looking for an education in ethical SEO."

Average # of posts per week: 3

Average # of shares per post: 85

Average # of comments per post: 2

Monthly traffic (according to Traffic Estimate): 1,814,805

Person behind this agency and blog you probably know: Bruce Clay

Posts you might like to read:

100 SEO Tips and Internet Marketing Insights: Takeaways from 100 Days with Bruce Clay

10 Link Building Tips We Love From SMX Panelists Past and Future

2. Dejan SEO

With so many people writing about SEO, I really like the DejanSEO blog because it is about true-style practice-focused SEO. There's so much work put into the majority of posts that it's breathtaking. Most articles are written by Dan Petrovic, a well-known Australian SEO and managing director of Dejan SEO agency. Dan's posts are often SEO experiments and insights into how making tweaks to sites affects their performance in search results.

Insider's quote: Dan Petrovic in reply to How DejanSEO's blog is different from thousands of other SEO blogs?

"Svaki cigan svoga konja hvali."

Translation: "Every gypsy praises his own horse."

Serbian proverbs aside, I think you're asking an important question that we need to ask ourselves and our clients. What makes us extraordinary? Google, for example, is in the business of highlighting high value content and connecting users with the most likely answers to their questions. This is why any successful blog has a distinct flavour in a sea of vanilla content. I remember a Googler saying something like this to me in 2012:

"Create an extraordinary site with lots of value and great user experience. We have ways of telling when people love a site and when we do we'll show it at the top of our results."

I stick by this advice religiously. I've always known what my 'flavour' was: discovery and innovation. I love describing our investigative, experimental activities and sharing tools or information that may not be obvious to the masses. I prefer doing this instead of curating content or regurgitating industry news. Most importantly, it feels right as I'm driven by passion and not by commercial gain. I think our readers can tell the difference.

Blog Flavour: Discovery & Innovation

Upside: People in the industry appreciate, share and engage with our content. This creates valuable citations and links while helping grow our social network.

Downside: Our typical customers rarely read or understand the content we publish, meaning that the blog itself if a poor conversion mechanism."

Average # of posts per week: 2

Average # of shares per post: 290

Average # of comments per post: 33

Monthly traffic (according to Traffic Estimate): 966,500

Person behind this agency and blog you probably know: Dan Petrovic

Posts you might like to read:

Google+ Profile Authority: An In-Depth Analysis

Cutts Says 25% of Web is Duplicate Content: The Question He Didn't Answer

3. Zazzle Media

Zazzle Media is a renowned British content marketing and SEO agency, and their blog is definitely worth following. Updated weekly, the blog has many content marketing and SEO articles with social media and PR focus. Zazzle Media team members appear to be frequent attendees to search and content marketing shows in Britain, and they give coverage to these events on their blog.

Insider's quote: Simon Penson, MD & Founder, Zazzle Media, in reply to How Zazzle Media's blog is different from thousands of other SEO blogs?

"We are working on a significant relaunch at present which will make our existing offering much stronger. The key for us is to really stick to our mission around thought leadership and to write not just about news-led concepts but to share real world experience-based pieces that share what we learn every day doing the jobs we love.

We also ask all staff to contribute, not just a small handful of those that can write or have more senior job roles. It's important culturally that we share our voracious appetite for learning with the world. Going forward that will include every kind of content possible but for now that has meant articles, infographics and ebooks, all of which are planned in advance through our editorial calendar."

Average # of posts per week: 1

Average # of shares per post: 57

Average # of comments per post: <1

Monthly traffic (according to Traffic Estimate): 134,100

Person behind this agency and blog you probably know: Simon Penson

Posts you might like to read:

How Traditional Sales Techniques Can Transform Your Digital PR

The Best Google Analytics Tips & Tricks for 2014

4. Distilled

Updated roughly 3 times a week, the Distilled blog is one of my personal favorites because of their design and the distinct content voice of their own. In addition to text blog posts, the team shoots a DistilledLive video every week on issues like trendsetting, web psychology, mobile vs responsive (these are some of the recent examples). If your interest lies in SEO mostly, the Distilled Blog has to offer several timeless well-written guides (you can find best of those listed as Featured Posts on the blog).

Average # of posts per week: 3

Average # of shares per post: 131

Average # of comments per post: 6

Monthly traffic (according to Traffic Estimate): 1,409,800

Person behind this agency and blog you probably know:  Will Critchlow

Posts you might like to read:  

7 Technical SEO Wins for Web Developers

Your Approach to Organic Search is Obsolete: How to Evolve in 2014

5. SEO Gadget

Being both an agency and a software house, SEO Gadget is a thought leader in the SEO industry, and their blog posts are worth catching up on. Topics covered include the usual set of SEO, analytics, content marketing and the unusual gamification. Their SEO articles often have an unusual focus, for example using optical character recognition for on page SEO or manipulating browser history for links.

Average # of posts per week: 1

Average # of shares per post: 133

Average # of comments per post: 7

Monthly traffic (according to Traffic Estimate): 1,059,300

Person behind this agency and blog you probably know: Richard Baxter

Posts you might like to read:

Hand Coding a Personal Website

Link Auditing: Removing A Penalty From an Old Domain

6. Stone Temple Consulting

The majority of Stone Temple's blog posts are written by Eric Enge, a distinguished SEO expert and author at Search Engine Watch, Copyblogger, Search Engine Land (Eric sums up his major 2013 publications on various sites here). Though many of Eric's articles are published on other resources, Stone Temple's blog has its own share of seasoned content not to be missed, including SEO experiments and insider's information from Google. Last month, it was for the first time that the blog featured two posts by Mark Traphagen, Google+ strategy thought leader and Sr Director of Online Marketing for Stone Temple Consulting.

Average # of posts per week: 1

Average # of shares per post: 133

Average # of comments per post: 7

Monthly traffic (according to Traffic Estimate): 1,059,300

People behind this agency and blog you probably know: Eric Enge and Mark Traphagen

Posts you might like to read:

Link Building Is Not Illegal (or Inherently Bad) with Matt Cutts

Does Facebook Activity Impact SEO?

7. Branded3

Updated about three times a week, the Branded3 blog has a special SEO and Marketing section. In this section, you'll find article on latest SEO trends (including tips on dealing with Google updates), detailed guides on technical SEO and tips for getting the most from Google Analytics and Google Webmaster Tools. Branded3 team members are frequent attendees to industry events, and readers can find their presentations from these shows featured on the blog.

Average # of posts per week: 3

Average # of shares per post: 65

Average # of comments per post: 0

Monthly traffic (according to Traffic Estimate): 808,700

Person behind this agency and blog you probably know: Patrick Altoft

Posts you might like to read:

Should You Spend Time On Link Removals?

How to Calculate Your True Click Through Rate With Google Webmaster Tools

8. Vertical Measures

Vertical Measures has a powerful blog with new posts coming out almost daily. Apart from the usual range for an SEO blog, topics covered include Business Blogging, Conversion Optimization and Video Marketing. This blog also has a feature column, the Weekly Measure, which is a fine collection of new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars. Another column on this blog I really enjoy is Expert Interviews, which has history of featuring stars like Guy Kawasaki, Brian Solis and Eric Ward.

Average # of posts per week: 4

Average # of shares per post: 131

Average # of comments per post: <1

Monthly traffic (according to Traffic Estimate): 454,180

Person behind this agency and blog you probably know: Arnie Kuenn

Posts you might like to read:

Three Ways Google Plus Ripples Can Increase Your Visibility Online

The Best Link I Ever Built!

9. Portent

With their blogging strategy, Portent team clearly goes beyond good, solid advice. They have instructographics, open letters and insights into their corporate culture. Beyond that, they publish solid experience-rich articles on what they’re faced with in their daily work: front end development challenges, helpful features in Google AdWords and Google Analytics.

Average # of posts per week: 1

Average # of shares per post: 140

Average # of comments per post: 6

Monthly traffic (according to Traffic Estimate): 932,100

Person behind this agency and blog you probably know: Ian Lurie

Posts you might like to read:

Get Found, Make Money: Optimizing Apps for Search

Why Web Professionals Hate SEOs

10. Koozai

Great thing about the Koozai Blog is that it appears they have the whole team involved in writing content on topics they major at. Hence, all the posts are opinionated and full of practical value. With new posts coming out 5 times a week on average, the Koozai blog is a real treasury of helpful content on SEO, paid search, social media, analytics, and industry news. Koozai team also features industry events, the most recent being SES London.

Average # of posts per week: 5

Average # of shares per post: 101

Average # of comments per post: 4

Monthly traffic (according to Traffic Estimate): 1,085,300

Person behind this agency and blog you probably know: Mike Essex

Posts you might like to read:  

The complete Google Analytics event tracking guide plus 10 amazing examples

Why we deleted 900 blog posts and what happened next

11. SEER Interactive

Updated three times a week on average, SEER Interactive's blog features well-researched and practical posts on PPC, link building, local SEO and web analytics, written mostly by SEER Interactive's SEO and SEM Associates.  On this blog, you'll also find insightful articles regarding the company's corporate culture. The content is more on the advanced side, so if you want to learn from the experience of more seasoned peers with multiple clients, the blog is a go-to place.

Average # of posts per week: 3

Average # of shares per post: 62

Average # of comments per post: 4

Monthly traffic (according to Traffic Estimate): 905,000

Person behind this agency and blog you probably know: Wil Reynolds

Posts you might like to read:  

6 Quick Win Strategies to Kick Off Any Link Building Campaign

Wil, Here's Some Things I Think Are Holding SEER Back (and some things that are making SEER amazing)

12. Page One Power

Unlike other agencies on this list, Page One Power is focused on link building exclusively, and their blog mostly features content on this activity. They write articles on quite specific cases, like b2b link building or building links for brand-new sites. Last year they did weekly roundups on quality link building reads – hope the team will be back to those, still even this archive is definitely worth a look to catch up with quality link building content.

Average # of posts per week: 1

Average # of shares per post: 6

Average # of comments per post: <1

Monthly traffic (according to Traffic Estimate): 397,500

Person behind this agency and blog you probably know: Jon Ball

Posts you might like to read:

SEO Link Building Experts – Interview Round Up

63 Link Building Nuggets from Jon's Digital Marketing Depot Webinar

13. Powered by Search

Updated about 5 times a week, the Powered by Search blog is written both by team members and guest writers, covering SEO, PPC, content marketing and Canadian local SEO. Last year, Powered by Search blog caught my attention with an impressive round-up on local SEO, which you shouldn't miss if you need proven expertise of 26 local SEO practitioners from Australia, Canada, India, the UK and the US.

Average # of posts per week: 5

Average # of shares per post: 65

Average # of comments per post: 2

Monthly traffic (according to Traffic Estimate): 529,200

Person behind this agency and blog you probably know: Dev Basu

Posts you might like to read:

6 Digital Agencies Talk Digital Marketing Channels

Connect with Canada's Top 30 Under 30 Marketers

14. Search Engine People

Search Engine People's blog is quite a popular resource in the SEO niche, and it's often mentioned along with the magazine-type publications like Search Engine Land, Search Engine Journal and Search Engine Watch, yet it's a blog by a Canadian inbound marketing company. Updated twice a day, the blog features a powerful cast of popular SEO writers - in fact, the blog is written by guest contributors almost exclusively. Topics covered mostly include SEO, blogging and content marketing.

Average # of posts per week: 10

Average # of shares per post: 55

Average # of comments per post: <1

Monthly traffic (according to Traffic Estimate): 1,608,350

Person behind this agency and blog you probably know: Ruud Hein

Posts you might like to read:

5 Link Building Techniques Google (Supposedly) Killed in 2013

How A Regular Web Marketer Got A Google Link Penalty Removed

15. Barefoot SEO

Despite more humble engagement metrics (below) compared to other blogs on this list, the Barefoot SEO Blog is one of my favorite. It caught my attention with this article on building links in boring industries, which presented several really interesting approaches clearly coming from practical experience. The real merit of this blog lies in highly-practical content based on the agency's day-to-day work – links to some vivid examples are given below.

Average # of posts per week: <1

Average # of shares per post: 7

Average # of comments per post: <1

Monthly traffic (according to Traffic Estimate): n/a

Person behind this agency and blog you probably know: Piers Moore-Ede

Posts you might like to read:

Specialist content marketing for the travel industry: our approach

Link removal: our methods for removing links which could be getting you penalised

To sum it up

As you can see, there's quite a number of awesome blogs by digital marketing agencies to back up one's SEO expertise. Each of them has a face of its own, and going through the list will help you distinguish one SEO blog from another. I hope you discovered one or two blogs or authors to follow.

Happy with the discovery of a new SEO blog? Have been following one of those for years? Or feel some prominent publication is missing from the list? Share your ideas in the comments below!  

is content marketer and blog editor at WebMeUp. Olga is passionate about growing a remarkable blog, finding the right content to resonate with readers, and making a noticeable difference in the SEO community. Follow Olga on Twitter at @OlgaGab.