10 SEO experiments that will change the way you do SEO

Google doesn't want you to know the secret sauce behind its ranking algorithm recipe. So, most SEOs rely on gut feeling when using certain SEO methods they think should work.

However, there are ingenious SEO among us who don’t mind working their fingers to the bone and digging up hard-won SEO facts in (usually time- and resource-consuming) field experiments.

Warning: After this post, your understanding of SEO will never be the same. Read at your own risk!

How soon will Google Hummingbird spread its wings? It may be happening right now

For many months by now, Google’s new search algorithm known as “Hummingbird” has been maturing and fortifying its positions in the Google search infrastructure.

Having had an awkward infancy (many people observed irrelevant search results when Hummingbird was first launched), the Hummingbird algorithm is now an integral part of Google search, its impact palpable in an increasing number of instances.

If previously one could spend the entire day looking for a fresh trace of Hummingbird in the SERPs, then nowadays evidence is quite easy to come by.

In this post, I’d like to analyze some recent examples of the Hummingbird algorithm in action (that I personally encountered in search), and give my opinion on what this could mean for SEOs.

But before we proceed, perhaps it’s worth mentioning that there’s just been…

SEO-friendly URL structure: helping search engines make sense of your site

When search engines begin to analyze a website, the first thing they look at is its URL structure. If what they see is confusing, they may end up indexing only a fraction of the site’s pages, causing some of its content to go undiscovered in search.

How can one prevent this from happening? Basically, you’d need to:

  • Let search engines know which of your site’s pages should be crawled first;
  • If some of your pages can be accessed via multiple URLs, create a map of your site’s structure to tell search engines which pages correspond to which URLs.

Additional challenges arise when the SEO specialist is called in too late during a site’s development process. In my experience, SEOs and web developers have differing perspectives on what an SEO-friendly URL is. 

SEO for Korea’s Naver: the good, the bad and the ugly

This article is the third one in the International SEO series. Be sure to also check out our previous posts dedicated to Yandex SEO and PPC and Baidu Search Marketing.

If you go to South Korea, you’ll notice that the majority of people there don’t use Google to discover things online – they use Korea’s traditional search engine, Naver.

Launched in 1999, Naver is often said to control 70% of South Korea’s search market. However, newer independent reports indicate that Naver’s market share might actually be around 50% now, with Google (including YouTube) making up for slightly over 20% of the market. 

One way or the other, Naver is still Korea’s leading search engine – so, what could be the secret behind its lasting popularity?  

Baidu SEO and advertising: Qs and As with Baidu marketing expert Tait Lawton

This article is part of International SEO series on the WebMeUp blog.

For anyone looking to promote a business in the Chinese segment of the Web, Baidu - China’s most popular search engine - would definitely be the first advertising platform to turn to.

Baidu presently holds over 63% of the Chinese 600-million search market, with Google barely stacking up to 3% there and other two noteworthy players, Qihoo 360 and Sogou, accounting for 18.23% and 10.35% respectively.

Baidu still being the heaviest-weight market participant, we spoke with Tait Lawton of BaiduAdvertising.com, a digital marketer who has years of experience helping Western businesses get heard – and found – in China.