10 SEO experiments that will change the way you do SEO

Google doesn't want you to know the secret sauce behind its ranking algorithm recipe. So, most SEOs rely on gut feeling when using certain SEO methods they think should work.

However, there are ingenious SEO among us who don’t mind working their fingers to the bone and digging up hard-won SEO facts in (usually time- and resource-consuming) field experiments.

Warning: After this post, your understanding of SEO will never be the same. Read at your own risk!

Google authorship: the free ride is over

Dear SEOs and businesses: I've got some terrible and wonderful news. It's only going to get tougher out there. The fun and exciting ride of authorship is about to come to a screeching halt – and in this piece, I'll explain exactly why.

This winter was especially cold for authors. Around mid-December, authorship snippets and author photos began disappearing from Google. Not entirely, mind you – but by a significant amount.

Shocked as the industry acted, it was a culling foretold by Google's grand wizard of search, Matt Cutts at Las Vegas PubCon.

 

SEO-friendly URL structure: helping search engines make sense of your site

When search engines begin to analyze a website, the first thing they look at is its URL structure. If what they see is confusing, they may end up indexing only a fraction of the site’s pages, causing some of its content to go undiscovered in search.

How can one prevent this from happening? Basically, you’d need to:

  • Let search engines know which of your site’s pages should be crawled first;
  • If some of your pages can be accessed via multiple URLs, create a map of your site’s structure to tell search engines which pages correspond to which URLs.

Additional challenges arise when the SEO specialist is called in too late during a site’s development process. In my experience, SEOs and web developers have differing perspectives on what an SEO-friendly URL is. 

8 top WordPress plugins to improve user experience and SEO

SEO has evolved and is continuing to evolve.

It’s not just about getting the technical SEO right, it’s also about improving user experience.

If your users aren’t getting a good experience when they come to your site – they’re going to leave and probably not come back.

That’s why in this post, I’ve not just put together a list of SEO plugins to help you get the technical elements right, but also plugins that will have a positive impact on your sites usability.

7 things you should stop doing to your websites

Let's say you've noticed a drop in your traffic, sales, number of subscribers, etc. It's disturbing, but that happens almost to everybody in the online world. Your next steps would be to identify the traffic leaks (maybe some good old backlinks got removed!) and see how the landing pages are doing. Maybe you need to add some good valuable content.

Now, stop and think. It's very possible your site's drowning for some other reasons – for the things you keep on doing every day thinking they are okay, while they are not! Here's my list of top 7 deadly things you should stop doing to your websites.

Numbers don't lie

According to the Hostway study, users are extremely likely to stop visiting your site when they are challenged with the so-called pet peeves – the factors that are most annoying for users.

Here are the top 5 sins according to the findings.