7 ways to optimize your site for Easter sales

Easter is just 10 days away, but that still leaves time to make some changes to your website (and not only website!), which can increase your conversions and sales over the festive days.

By default, Easter holidays can be a slow season with low sales figures in your monthly report. However, using some simple but smart marketing techniques, you can get the most out of this time of the year and if not increase, then sustain your average sales.

So what are the things you can do to your website this April that will improve customer experience and enhance your brand reputation? Read on to learn them.

6 rich snippet formats any e-commerce site can use to its advantage

On the web, e-commerce sites that implement structured data markup (rich snippets) the smartest way often beat those that don't.

For example, if you search for "Coldwater Creek cardigan" on Google (I just happen to like this brand), although the brand's official site ranks top for the query, the result that really catches the eye in the top 10 is this page from ShopStyle:

As you can see, the listing tells you the number of items, their names and prices right in search results. That's why structural markup is so important for e-commerce sites – in present-day SERPs, it's often the deciding factor that separates a click-through from a hit-next.

How e-commerce sites use structured data

What kind of rich snippet formats could an e-commerce site benefit from?

Let's consider some popular options.

7 quick things [anyone can do and everyone forgets] that will boost your ecommerce site's sales

If you get frustrated by the performance of your ecommerce website, the chances are high you haven't optimized your landing pages yet.

Surprisingly, some simple optimization techniques are often ignored and most resources spent on advertising and content get wasted.

Let's see how you can adjust your website today using 7 simple steps to get more customers for the same marketing cost.

7 image tips to increase your conversion rates

In my previous post I discussed the most useless types of stock photos that can actually be harmful to your site and blog. Now let's take a look at the ways to use images more effectively and with better results.

Why do you need to pay so much attention to the visual content of websites?

Maybe to get 102.5% increase in conversions, like Highrise, who added an image of a happy customer. Or demonstrate your man product's feature using just 1 picture, as once Apple did.

If you are still unsure about the importance of visual content, here are some more general stats to back my point:

  • 40% of people will respond better to visual information than plain text.
  • On Facebook, photos perform best for likes, comments, and shares when compared to text, video, and links.
  • Pinterest generated more referral traffic for businesses than Google+, YouTube, and LinkedIn combined.

And you'll be surprised at how easy but powerful some of the following image tips are!

Is your site speed up to par? 5 web publishing mistakes that may cost you visitors

With the age of dial-up Internet gone by, we are now in the era of super-sonic speeds where sites take just seconds to load. Today, the average site owner loses roughly 25% of visitors if their page takes over 4 seconds to manifest on the screen.

Search engines give preference to faster sites nowadays, too. In 2010, Google announced it'd start using site speed as a ranking signal as well as give it extra weight in its mobile ranking algorithm.

So, from a number of perspectives, having a fast website is a clear win.