Google authorship: the free ride is over

Dear SEOs and businesses: I've got some terrible and wonderful news. It's only going to get tougher out there. The fun and exciting ride of authorship is about to come to a screeching halt – and in this piece, I'll explain exactly why.

This winter was especially cold for authors. Around mid-December, authorship snippets and author photos began disappearing from Google. Not entirely, mind you – but by a significant amount.

Shocked as the industry acted, it was a culling foretold by Google's grand wizard of search, Matt Cutts at Las Vegas PubCon.

 

5 things about content creation I wish everyone understood

It’s been sort of fun to watch the coming-of-age for digital marketers as they step into the wild west of content creation. It’s inspiring to see how some companies have stepped up to the plate and adapted, becoming content powerhouses. Then again, it’s also concerning to see how many people have brought bizarre beliefs and bad habits into the mix.

Here are some things I hope to see marketers embrace as the journey continues:

7 ways to optimize your site for Easter sales

Easter is just 10 days away, but that still leaves time to make some changes to your website (and not only website!), which can increase your conversions and sales over the festive days.

By default, Easter holidays can be a slow season with low sales figures in your monthly report. However, using some simple but smart marketing techniques, you can get the most out of this time of the year and if not increase, then sustain your average sales.

So what are the things you can do to your website this April that will improve customer experience and enhance your brand reputation? Read on to learn them.

8 top WordPress plugins to improve user experience and SEO

SEO has evolved and is continuing to evolve.

It’s not just about getting the technical SEO right, it’s also about improving user experience.

If your users aren’t getting a good experience when they come to your site – they’re going to leave and probably not come back.

That’s why in this post, I’ve not just put together a list of SEO plugins to help you get the technical elements right, but also plugins that will have a positive impact on your sites usability.

Is your business hyperactive in social media? Here is why you need to slow down

The French coined the slogan "art for art's sake" in the 19th century, but they didn't want you to apply it to a social media campaign.  

Sadly, I see quite a few people doing social for social's sake today, and this is a problem. It may turn into a major issue for everybody soon (if it hasn't already), because marketers have been adding noise to social exponentially.

Isn't social meant for… socializing?

Social media is primarily intended for peer-to-peer interaction. Being too pushy with your promotional efforts on social is akin to crashing a private party where friends are socializing without any intent to purchase anything at the moment.