10 SEO experiments that will change the way you do SEO

Google doesn't want you to know the secret sauce behind its ranking algorithm recipe. So, most SEOs rely on gut feeling when using certain SEO methods they think should work.

However, there are ingenious SEO among us who don’t mind working their fingers to the bone and digging up hard-won SEO facts in (usually time- and resource-consuming) field experiments.

Warning: After this post, your understanding of SEO will never be the same. Read at your own risk!

Google authorship: the free ride is over

Dear SEOs and businesses: I've got some terrible and wonderful news. It's only going to get tougher out there. The fun and exciting ride of authorship is about to come to a screeching halt – and in this piece, I'll explain exactly why.

This winter was especially cold for authors. Around mid-December, authorship snippets and author photos began disappearing from Google. Not entirely, mind you – but by a significant amount.

Shocked as the industry acted, it was a culling foretold by Google's grand wizard of search, Matt Cutts at Las Vegas PubCon.

 

7 types of stock images you must stop using today

You've probably heard it many times that visual content drives engagement (read more traffic and conversion). Just a month after the introduction of Facebook timeline for brands, visual content - photos and videos - saw a 65% increase in engagement. Are you sure your site's images are good enough to drive traffic?

It's high time to re-consider image use on most websites, as the standards of what's good and what's not have significantly changed since the 1990s (time when stock image sites started to gain their popularity). Images for the sake of images are not a good practice anymore. 

 

26 links from social profiles and pages that will drive traffic to your website

How about link building for exposure on social networks - all of the places you can links in social profiles and pages that won't necessarily count for SEO, but will help you get traffic and customers.

One thing you never want to miss out on is an opportunity to drive traffic and customers from your social media presence to your website. While you don’t want to turn your social media profiles and pages into nothing but links, there are a surprising number of places you can put links on them to make sure that no matter how a person finds you, they will be able to get back to your website. In this post, we’re going to look at all of the social profile links you should utilize for maximum traffic generation.

The one metric you can’t quantify and why it’s holding you back

You’ve tried everything to build an audience. You’ve bought every course in existence and finished them entirely. You’ve used every tactic in the book to get people to pay attention to you, but still you feel like something’s missing.

Instead of the thriving audience you’ve been searching for you’re left with an audience that doesn’t seem to care if you succeed or fail. Meanwhile, you feel like the peers you started this journey with are seeing the success you know you deserve.

You know something is missing, but you can’t quite pin it down. You won’t be able to find it by mining your analytics data. This missing element can’t be quantified, but it’s going to hold you back if you don’t master it.

The hidden element you’ve failed to cultivate is trust. And in order to succeed, you'll want to shift from external metrics to one that’s a little tougher to keep track of.